Abstract
This chapter sets up the background and provides the theoretical foundation of this book. Background briefing includes the social media landscape in China, nationalism waves in China, and Grunig’s global PR theory.
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Jiang, Y. (2017). Social Media Context in China and Global PR Theory. In: Social Media and e-Diplomacy in China. Palgrave Pivot, New York. https://doi.org/10.1057/978-1-137-59358-0_2
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DOI: https://doi.org/10.1057/978-1-137-59358-0_2
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