Abstract
This research contributes to existing knowledge by extending current cognitive models and explaining relevant influences to renewable energy technology adoption. A salient feature is that it provides an alternate modelling which includes predictive measures that can be utilized by policy makers as well as by marketing managers among other interested parties. This chapter summarizes the study results and proposes a number of basic guidelines so that decision makers can navigate through consumers’ attitudes, intentions, and their influences.
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Reyes Mercado, P. (2016). Driving Change: Converging Business and Policy. In: Eco-Innovations in Emerging Markets. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58742-8_6
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DOI: https://doi.org/10.1057/978-1-137-58742-8_6
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Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-137-58741-1
Online ISBN: 978-1-137-58742-8
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