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Eco-Innovations in Emerging Markets pp 25–37Cite as

Palgrave Macmillan

Research Model

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Abstract

This chapter frames a number of working hypothesis by selecting core variables from the theories and models presented in Chap. 2. The discussion leads towards a theoretical framework that aims to explain consumer attitudes and consumer behavioural intention to adopt renewable energy technologies in terms of cognitive variables, innovation attributes, and contextual variables. The resulting research framework is one that combines two previously separated research strands: Cognitive models and consumption of renewable energy technologies.

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Authors and Affiliations

  1. Anáhuac University México, School of Business and Economics, Huixquilucan, México

    Pável Reyes Mercado

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  1. Pável Reyes Mercado
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Reyes Mercado, P. (2016). Research Model. In: Eco-Innovations in Emerging Markets. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58742-8_3

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