Abstract
This chapter explores the silvering of star image within the ‘economy of celebrity’ through analysis of film costume derived fashions associated with late-style icons Diane Keaton, Dame Judi Dench and Clint Eastwood. It thereby teases out the regulation of ageing femininity through discourses of chronological decorum, age aversion and rejuvenation imperatives while also foregrounding the understatements of male fashion that underpin the constitution of ageing masculinity as a continuity from youth to a valued old age vintage. The gendering of Brain Age endorsements by local and global celebrity figures Sir Terry Wogan, Patrick Stewart, Dame Julie Walters and Nicole Kidman is traced and identifies the reiteration of a female/male, inferior/superior binary of cognitive capacity that, in turn, chimes with the feminisation of cognitive decline in cinematic dementia films such as Iris and The Iron Lady. The feminisation of cognitive decline is linked to formations of supportive, caring masculinity that prefigures Second Wave Feminism in ways that gesture to postfeminist claims of feminism’s redundancy. With Nicole Kidman as a figurehead, BrainAge marketing illuminates both the contradictions of postfeminist femininity embodied by her celebrity image and celebrity culture’s feminised transition from youthful beauty into the third age imaginary.
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To Die For. (1995) DVD. Directed by Gus Van Sant. USA: Columbia Pictures.
Victoria Wood As Seen on TV. (1985–87) Live broadcast. Directed by Marcus Mortimer. UK: BBC 2.
Wood and Walters. (1981–2) Live broadcast. Directed by Stuart Orme. UK: Granada TV.
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Dolan, J. (2017). The Silvering of Celebrity Stardom: Late-Style Icons and Brain Age(d) Gender. In: Contemporary Cinema and 'Old Age'. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58402-1_3
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DOI: https://doi.org/10.1057/978-1-137-58402-1_3
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