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The Gendered Economics of the Olympic Games

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Female Olympians

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Abstract

Sport economics, an entire subject unto itself, includes the Olympics as a mega event ranging from the host bidding process to bottom-line budgets for the Games. Factor in gender and it is apparent that Olympics economics is quite an important topic. This chapter includes a discussion on amateurism versus professionalism, commercialism, the role of media—including audiences, sportscaster commentary, social media, and technology.

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  1. Worcester State University, Worcester, Massachusetts, USA

    Linda K. Fuller

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Fuller, L.K. (2016). The Gendered Economics of the Olympic Games. In: Female Olympians. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-58281-2_4

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