Cultural Intermediaries and the Value of Game of Thrones

  • Ruth McElroyEmail author
  • Caitriona Noonan


This chapter uses cultural intermediation and the bodies that perform this work as an alternative and original point of entry into analysis of television drama production. We argue that cultural intermediaries such as screen agencies and tourist boards, while frequently neglected in TV drama scholarship, play a significant role in actualising economic, political and symbolic value. In order to do so, these intermediaries deploy a range of tools including public subsidies and digital branding strategies as they translate public policy into interventions intended to support and sustain the production sector. This chapter uses the case study of HBO’s Game of Thrones to demonstrate how cultural intermediaries in Northern Ireland are attempting to restore the country’s political and economic visibility in a global landscape.


Cultural intermediaries Screen agencies Tourism Policy Game of Thrones Place branding Public investment 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Creative IndustriesUniversity of South WalesCardiffUK
  2. 2.School of Journalism, Media and CultureCardiff UniversityCardiffUK

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