Urban Development and Branding Strategies for Emerging Global Cities in China

Part of the Governing China in the 21st Century book series (GC21)


This chapter sets out to analyze urban development and branding strategies for emerging global cities in China. It takes as its starting point that there has been a shift from a focus on economic dimensions toward a global city discourse in which various dimensions are at play, including economic, cultural, social, and environmental. The empirical focus is five large, globalizing Chinese cities, namely Beijing, Chengdu, Chongqing, Shanghai, and Shenzhen. The findings show that multidimensionality, and hence being a center of not only economy and finance but multiple elements (such as those pertaining to culture, social factors, and the environment), increasingly defines emerging global cities in China, as well as tomorrow’s global cities.


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© The Author(s) 2018

Authors and Affiliations

  1. 1.Stockholm UniversityStockholmSweden

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