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The Sources of Competitive Advantage

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Business Strategies and Competitiveness in Times of Crisis

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Abstract

A successful strategy is one that exploits relative strengths. Taking into account customers (the demand) and competitors (the offering), the enterprise can proceed with a self-analysis to determine its strengths and weaknesses as well as its critical success factors (internal factors) and adopt the right strategy to transform such factors into a sustainable competitive advantage.

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  1. Dipartimento di Scienze Economiche, Università degli Studi di Milano-Bicocca, Milan, Italy

    Laura Gavinelli

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Gavinelli, L. (2016). The Sources of Competitive Advantage. In: Business Strategies and Competitiveness in Times of Crisis. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57810-5_2

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