Abstract
This chapter examines the relationship between young people, political parties and party leaders since the 1960s. It starts by discussing to what extent political parties and politicians aim to appeal to young people as a specific demographic group via ‘youth-friendly’ policies and superficial attempts to look modern, youthful and in touch with them, i.e. ‘youth gloss.’ It then analyses political party identification, affiliation, partisanship, attachment and membership among young people by referring to available data. The effect of Britain’s two-party system is also considered. It then shows the voting behaviour of young people from 1997 to 2017 through a series of tables. Last, the chapter explores the declining reputation of traditional politicians and the betrayal of trust many young people feel in respect to politics and politicians.
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Pickard, S. (2019). Political Parties, Political Leaders, Youth Policies and Young People. In: Politics, Protest and Young People. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57788-7_6
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