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TomTom in Amsterdam, Clogs and Cheese, but Also Transport and Logistics

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Abstract

Since the establishment of the Dutch East India Company in the early 1600s, the Netherlands has been a hub of trade, logistics and commerce. Strategically located at the nexus between Scandinavia and the rest of Europe, the country has Europe’s largest port, Rotterdam. It also boasts a sophisticated banking system with which to finance international trade and lays claim to the title ‘home of the world’s first central bank’, which commenced operations in Amsterdam in 1609, and of the first ever stock exchange (Kerrie 2013). For trade to flourish, its relatively small population of 17 million (CIA 2015) has been compelled to learn other languages, especially English. These combined strengths afford significant benefits to companies operating from within its borders.

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Notes

  1. 1.

    iAmsterdam.com

  2. 2.

    InnovationEU.org

  3. 3.

    Based on an interview for this book.

  4. 4.

    SpringSource, ‘Case Study: TomTom Accelerates Development and Reserve Risk with Spring Roo’.

  5. 5.

    iAmsterdam.com

  6. 6.

    InvestInHolland.com

  7. 7.

    https://www.ams-ix.net/about/strategy

  8. 8.

    iAmsterdam.com

  9. 9.

    http://en.wikipedia.org/wiki/User:Jannekyttanen

  10. 10.

    Based on interview with INSEAD.

  11. 11.

    Based on interview with Dr Patries Boekholt, Managing Director, Technopolis Group.

  12. 12.

    http://finance.yahoo.com/news/research-markets-global-fleet-management-180000620.html

  13. 13.

    http://business.tomtom.com/en_gb/products/webfleet/highlights/

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Mahroum, S. (2016). TomTom in Amsterdam, Clogs and Cheese, but Also Transport and Logistics. In: Black Swan Start-ups. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57727-6_8

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