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Revolution of Innovation Management pp 97–128Cite as

Palgrave Macmillan

Innovation in the Spanish Twittersphere: An Ontology and Stakeholders’ Salience Analysis

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Abstract

Over the last few years social media has exploded across the Internet with people everywhere creating and sharing enormous quantities of information and media content. Tools and technologies for managing and analyzing the vast quantities of data exchanged over the Web have provided the means for analysis of this content. Big Data analysis can be used to support the management power of social media sites.

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Notes

  1. 1.

    http://www.twittiment.com/

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Author information

Authors and Affiliations

  1. Department of Computer Science, Universidad Carlos III de Madrid, Leganés, Spain

    Ángel García-Crespo, Israel González-Carrasco & José L. López-Cuadrado

  2. Department of Business Administration, Universidad Carlos III de Madrid, Leganés, Spain

    Manuel Ceballos & Nora Lado

Authors
  1. Ángel García-Crespo
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  2. Manuel Ceballos
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  3. Israel González-Carrasco
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  4. Nora Lado
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  5. José L. López-Cuadrado
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Corresponding author

Correspondence to Ángel García-Crespo .

Editor information

Editors and Affiliations

  1. University of Southern Denmark, Sonderborg, Denmark

    Alexander Brem

  2. EADA Business School , Barcelona, Spain

    Eric Viardot

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García-Crespo, Á., Ceballos, M., González-Carrasco, I., Lado, N., López-Cuadrado, J.L. (2017). Innovation in the Spanish Twittersphere: An Ontology and Stakeholders’ Salience Analysis. In: Brem, A., Viardot, E. (eds) Revolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57475-6_5

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