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The first press release issued by a museum which I could find dates back to 1929 and belongs to the New York Museum of Modern Art. It announces the opening of the museum and the start of its activities: “The belief that New York needs a Museum of Modern Art scarcely requires apology. All over the world the rising tide of interest in the modern movement has found expression not only in private collections but also in the formation of great public galleries for the specific purpose of exhibiting permanent as well as temporary collections of modern art. That New York has no such gallery is an extraordinary anachronism.” (Publicity for organisation of museum, August 1929, MoMA press archives. Accessed at http://www.moma.org/learn/resources/press_archives).
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Lazzeretti, C. (2016). Materials and Data. In: The Language of Museum Communication. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-57149-6_3
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