Leisure and Hegemony
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Leisure tells us a lot about who we are as humans and in and of itself plays a very important role in maintaining the social system as a whole. Even the most innocent of leisure activities can offer interesting insights into the ideological fabric of society. Nevertheless, the leisure industry should not be considered a single, uniform entity which delivers the same message under different forms and from different platforms. Ideological forces are not absolute and do not operate in a fatalistic kind of way. This idea is in line with Gramsci’s conceptualization of hegemony which he argued operates through a continuous process of negotiation and consent. Products which are synonymous with postindustrial society such as traveling, music and gaming can still withhold within them the power to offer counterhegemonic values. Indeed, counterhegemonic forces can manifest themselves even in the most unexpected of places such as in pornography and/or hostess clubs.
KeywordsLeisure Gramsci Ideology Hegemony Negotiation and consent Agency-theory Consumerism Counterhegemony
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