Macmillan’s Conservatives and Television 1957–58

  • Anthony Ridge-Newman
Part of the Palgrave Studies in the History of the Media book series (PSHM)


Chapter 5 is set in the context of television’s dominance arriving at the door of the Conservative Party, while Macmillan was resident in Number 10. The chapter explores how Macmillan and the Conservative Party responded to such developments in British broadcasting during the period 1957–58. Moreover, it examines the impact of cultural change on the party’s organization. The chapter map changes in Macmillan’s Conservatives on their journey from transition to transformation. Rather than significant marked changes, the characteristics established under Eden intensified further like, for example, the use of television to attract younger members, data-driven training, development of TV personalities, schmoozing of broadcasters, amplification of political egos, civic culture of bureaucracy and trends toward professionalization and centralization.


Conservative Party Harold Macmillan Macmillan’s Conservatives Party organization Television Transition 


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  • Anthony Ridge-Newman
    • 1
  1. 1.University of GlasgowGlasgowUnited Kingdom

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