Conclusion

Abstract

This book has analysed the interwoven spheres of culture, the economy and politics while taking a broad perspective on the Disney phenomenon, including the company, its products, imageries and audiences. It has also fended off artificial disciplinary barriers, widespread prejudices and common misconceptions about the Disney Company. In this respect, it has demonstrated all the advantages of introducing cultural studies (in this instance the differential integration of symbols in societies and their random appropriation by individuals) into international political economics (IPE). Through this global perspective, the study has highlighted the specifics of the Disney phenomenon, its strengths and its weaknesses. Categorising Disney an ideal type of cultural capitalist enterprise, this book has also brought to light new findings about the Hollywood industry, its contribution to American power and the study of IPE.