Understanding Digital Work as Venture Labour

  • Alessandro Gandini


This chapter discusses how the proposed notion of ‘digital work’ can interpret the way knowledge workers today seem to put aside the unresolved tensions between precariousness, insecurity and the instability of work, to pursue an ideological approach to entrepreneurialism, professionalism and independence as ‘the new way of working’. This narrative, is argued, has surged as hegemonic in the form of a powerful rhetoric of ‘new professionalism’ that conceives knowledge work as a form of venture labour, and envisages freelance knowledge workers as ‘digital professionals’. This is discussed in a broader critical perspective that looks at conceptions of value in various contexts, and especially those more contaminated by collaborative logics of work.


Knowledge Economy Knowledge Worker Social Entrepreneur Personal Branding Creative Class 
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  1. Marx, Karl. 1976. Capital: A critique of political economy. Vol. 1. Harmondsworth: Penguin in association with New Left Review.Google Scholar

Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Alessandro Gandini
    • 1
  1. 1.Middlesex UniversityLondonUK

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