The Rise of a Freelance Economy
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This chapter gives evidence of how freelancing has come to be the new standard in the entrepreneurialised labour market of the knowledge economy. With the help of secondary data, the chapter details the rise of freelancing and illustrates why this goes hand in hand with the integration of the digital infrastructure in the production and organisation of labour. As the managerial and strategic work around social relations and social capitall, that historically connotes this labour market, meets with digital and social media, it is argued that a cultural understanding of reputation as value is decisive for independent professionals in the digital and freelance knowledge economy to the aim of job to the aim of job procurement. This now comes to the forefront as a shared notion.
KeywordsLabour Market Social Capital Social Network Site Creative Industry Entrepreneurial Venture
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