The Rise of a Freelance Economy

  • Alessandro Gandini


This chapter gives evidence of how freelancing has come to be the new standard in the entrepreneurialised labour market of the knowledge economy. With the help of secondary data, the chapter details the rise of freelancing and illustrates why this goes hand in hand with the integration of the digital infrastructure in the production and organisation of labour. As the managerial and strategic work around social relations and social capitall, that historically connotes this labour market, meets with digital and social media, it is argued that a cultural understanding of reputation as value is decisive for independent professionals in the digital and freelance knowledge economy to the aim of job to the aim of job procurement. This now comes to the forefront as a shared notion.


Labour Market Social Capital Social Network Site Creative Industry Entrepreneurial Venture 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


  1. Arum, Richard, and Müller Walter (eds.). 2004. The reemergence of self-employment: A comparative study of self-employment dynamics and social inequality. Princeton: Princeton University Press.Google Scholar
  2. European Employment Observatory Review (EEOR). 2010. Self-employment in Europe. Accessed 28 Oct 2015.

Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Alessandro Gandini
    • 1
  1. 1.Middlesex UniversityLondonUK

Personalised recommendations