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Crowdfunding for SMEs pp 45–60Cite as

Palgrave Macmillan

Web 2.0 as Platform for the Development of Crowdfunding

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Abstract

Crowdfunding is a recent development that has changed the way start-up business are created and funded, as well leading to investment opportunities and boosting related markets. In a broad perspective, the consequences of crowdfunding for the organisation and functioning of economic activity in general are potentially significant and largely unexplored. Indeed, if crowdfunding continues to expand, the whole system of production and distribution could change. This possibility is not, however, considered here.

The internet and so-called Web 2.0 enabled crowdfunding to develop. To understand crowdfunding in more than its technical and financial aspects it is therefore necessary to have a notion of the logic, instruments and background of online technologies. Accordingly, we first consider the general features of Web 2.0 as an individual and collective environment for communication and interaction. We then describe crowdfunding and the features of Web 2.0 in relation to crowdfunding, defining the participants, information and financial flows and the objects exchanged. We also discuss the consequences of this new form of collective funding-investment and conclude with some questions to stimulate reflection about theoretical and practical aspects.

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Author information

Authors and Affiliations

  1. University of Verona, VERONA, Italy

    Federico Brunetti

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  1. Federico Brunetti
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Editor information

Editors and Affiliations

  1. University of Verona, VERONA, Italy

    Roberto Bottiglia

  2. University of Verona, VERONA, Italy

    Flavio Pichler

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© 2016 The Editor(s) (if applicable) and The Author(s)

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Brunetti, F. (2016). Web 2.0 as Platform for the Development of Crowdfunding. In: Bottiglia, R., Pichler, F. (eds) Crowdfunding for SMEs. Palgrave Macmillan Studies in Banking and Financial Institutions. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-56021-6_3

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  • DOI: https://doi.org/10.1057/978-1-137-56021-6_3

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  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-56020-9

  • Online ISBN: 978-1-137-56021-6

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

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