Key Concepts: An Overview

  • Anna Danielewicz-Betz


This chapter introduces the main concepts relevant to the title and the approach taken in this book. I address communication and discourse, especially in relation to corporations—organisational, corporate, business communication/discourse—and look at selected definitions of business discourse. The economic and political power of transnational corporations and corporate power relations are examined from the point of view of critical management and organisation studies, as well as that of critical discourse analysis.

The characteristics of the digital age are presented in relation to the main features of modern/digital age corporations and their impact on technologically mediated business communication, with new modes of communication and new models of doing business that arise in connection with technological advancements.

Globalisation is also discussed, especially from a sociological perspective and in relation to its impact on businesses and business communication.

Finally, some challenges related to the teaching and learning of business English are pointed out.


Cloud Computing Cloud Service Customer Relationship Management Transnational Corporation Corporate Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Authors and Affiliations

  • Anna Danielewicz-Betz
    • 1
  1. 1.Ludwig-Maximilians UniversityMunichGermany

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