Abstract
This chapter of Communicating Creativity: A Discursive Facilitation of Creative Activity in Arts looks at how the discourse of exploration is used to both characterise and facilitate creative activity in the university art and design studio. The chapter examines how this discourse has its roots in the European art and design schools of the early twentieth century, notably the Bauhaus, who responded to the political and industrial advances of the time by reframing creative practice through the language associated with nineteenth-century travel and exploration.
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Notes
- 1.
Cameron and Maslen (2010) uses the term linguistic metaphor to describe a word or phrase ‘that can be justified as somehow anomalous, incongruent or “alien” in the on-going discourse, but that can be made sense of through a transfer of meaning in context’ (p. 102). A linguistic metaphor is viewed as involving the metaphor vehicle, that is, the actual word or phrase used in the discourse and its explicit or implied referent or topic.
- 2.
The analysis calculates words occurring four places to the right or left of the search word explore. It also uses a Mutual Informal criterion of 3.0 to avoid high frequency grammatical and function words.
- 3.
The travel agency Thomas Cook & Son, formed in 1872, contributed to the proliferation of mass tourism to ‘exotic’ destinations in the late nineteenth century, primarily by making foreign travel accessible to the working and middle classes.
- 4.
Following the influence of the pioneering British travel agency Thomas Cook & Son, a large number of travel agencies successfully opened throughout Germany during the nineteenth century, including Rominger (Stuttgart), Schenker & Co. (Munich), and Stangen Brothers (Breslau). These agencies all organised travel to exotic locations throughout the world (Gry 2010).
- 5.
I would perhaps add that the alignment of science with exploration has its foundation in Francis Bacon’s support for the scientific method, whereby the production of scientific knowledge was seen as grounded in personal observation and experiment. According to Reidy et al. (2007), Bacon believed the method would advance the knowledge required for voyages of oceanic discovery and assist in colonial expansion.
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Hocking, D. (2018). Exploration. In: Communicating Creativity. Communicating in Professions and Organizations. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-55804-6_6
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