Abstract
The 2006 autumn AnimeCon in Budapest was a milestone for the Hungarian anime and manga1 market and fandom in several respects, one of which was the introduction of official Hungarian tankōbon.2 The first volumes of Usagi Yojimbo (which is in fact a US comic, rather than manga), Warcraft: The Sunwell Trilogy, Princess Ai (both global manga) and Shin Angyō Onshi (Blade of the Phantom Master in English, a manga or manhwa depending on categorization) were all released at this event.3 The four publishers present (Vad Virágok Könyvműhely, a then-fledgling independent comics publisher; Delta Vision, an established Hungarian science fiction, fantasy novel, role-playing and board games publisher; Fumax, also a rookie independent comics publisher at the time; and Mangafan, the now leading domestic manga publisher debuting at the event), all of whom would go on to publish a string of titles aimed at this market, exemplify the most important areas of interest from which actors emerged who would play the leading roles in the exponential unfolding of the anime and manga fan market in Hungary. The explosive growth of the supply side4 of this market was predicated upon the existing networks and infrastructure of not only the core of early adopter domestic anime and manga fans, but also of related subcultures and fan cultures already established in the country, most notably comics fandom and SF/fantasy role-playing culture. This interdependence of related fan cultures and subcultures involved in localized manga production and the pertaining fan market is the focus of this chapter.
I would like to acknowledge the generous support of the Japanese Ministry of Education, Culture, Sports, Science and Technology and would also like to thank Dalma Kálovics for her kind help and comments.
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Kacsuk, Z. (2016). Subcultural Clusters and Blurry Boundaries: Considering Art Worlds and Fields of Cultural Production through Localized Manga Production in Hungary. In: Brienza, C., Johnston, P. (eds) Cultures of Comics Work. Palgrave Studies in Comics and Graphic Novels. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-55090-3_19
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