Future of Marketology (FOM)

Aghazadeh, Hashem

doi:10.1057/978-1-137-54833-7_5

Hashem Aghazadeh²

689 Accesses

Abstract

The future of marketology is explored practically in five sections: (1) Future trends and priorities of business and technology; (2) Future big changes of modern business environment; (3) Future of marketology foundations; (4) Future of marketology functionalities; (5) Future of marketology: Cloud Marketology Canvas (CMC). In each section trends, evolutions and predictions are provided; and issues are explained and exercised within business context and marketology context. The standard marketology canvas (SMC)’ = is reengineered and extended as cloud marketology canvas (CMC) including: cloud marketology strategic management (CMSM), cloud marketology organizational architecture (CMOA), cloud marketology organizational design (CMOD), cloud marketology organizational behavior (CMOB), and cloud marketology organizational contribution (CMOC). For future of marketology the strategists, technologists, business analysts and marketologists should cooperate.

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Hashem Aghazadeh

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Aghazadeh, H. (2017). Future of Marketology (FOM). In: Principles of Marketology, Volume 2. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-54833-7_5

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