Abstract
The hyper-function of marketology accomplishes business organizational design and behavior, business performance management, and business sustainable superior/competitive success. Business executives and analysts are supported by external and internal marketology to make effective market-related decisions and take efficient market-related actions. In this regard market data, information, knowledge, intelligence and insight is contributed, relying on identification, generation, dissemination, exploitation and evaluation services throughout the organization. Marketology organizational architecture as a standard marketology canvas includes marketology organizational design as a contextual piece, marketology organizational behavior as a managerial piece and marketology organizational contribution as a consequential piece in an alignment with business building blocks, performance management and success. The issues raised in the chapter are the focus of exercises using the Marketology in Practice boxes.
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Aghazadeh, H. (2017). Marketology Organizational Architecture (MOA). In: Principles of Marketology, Volume 2. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-54833-7_1
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