An Innovative Idea That Launched a $100 Million Business
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Roger, an innovator and problem solver, had an unusual idea. He didn’t have executive buy-in and not much budget for it, but he decided to go ahead and test the idea anyway, rather stealthily. His hunch would eventually pay off and transform an entire division, becoming a company-wide program for thousands of Red’s sales partners.
KeywordsBusiness Model Innovative Idea Entire Company Sale Channel Specialized Talent
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