Advertisement

An Innovative Idea That Launched a $100 Million Business

  • Lisa Hufford
Chapter
  • 535 Downloads

Abstract

Roger, an innovator and problem solver, had an unusual idea. He didn’t have executive buy-in and not much budget for it, but he decided to go ahead and test the idea anyway, rather stealthily. His hunch would eventually pay off and transform an entire division, becoming a company-wide program for thousands of Red’s sales partners.

Keywords

Business Model Innovative Idea Entire Company Sale Channel Specialized Talent 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© The Editor(s) (if applicable) and The Author(s) 2016

Authors and Affiliations

  • Lisa Hufford
    • 1
  1. 1.Simplicity ConsultingKirklandUSA

Personalised recommendations