Abstract
The chapter provides a background context of the luxury markets in China and India. China and India are at crossroads and are both entering a new era of development with significant implications for both strategic and tactical marketing planning. This chapter examines the opportunities and challenges that describe the predicament facing international luxury brands in both China and India.
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Notes
- 1.
World One at the World Towers, the most iconic address in Mumbai.
- 2.
We should note that approximately 70 per cent of luxury brands bought by Chinese are bought abroad or through daigou agencies, which purchase goods on behalf of a Chinese client.
- 3.
China and India represent nearly 10 per cent of global HNWI population and account for 17 per cent of the global increase in new wealth 2006–2015 (Capgemini 2016).
- 4.
Apartments designed by the interior designer Kelly Hoppen can be viewed at www.oneshenzhenbay.com.
- 5.
The inaugural issue of Vogue Art Report 2016 is testimony to a growing interest in art buying and collecting. This is supported by the success of the Kochi-Muziris Biennale, an international exhibition of contemporary art held in Kochi, Kerala.
- 6.
Analysists at Deutsche Bank estimate that 14 per cent of Burberry’s revenue are made in mainland China (Bird 2015).
- 7.
29 August–4 September 2015.
- 8.
HNWI defined as those having investable assets of US$1 million or more, excluding primary residence, collectibles, consumables and consumer durables.
- 9.
It should be noted that latest data have recorded a marginal increase in the number of Indian HNWIs (Capgemini 2016).
- 10.
A great book is the one which generously sows plenty of question marks.
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Atwal, G., Bryson, D. (2017). A New Reality. In: Luxury Brands in China and India. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-54715-6_1
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DOI: https://doi.org/10.1057/978-1-137-54715-6_1
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