The Interaction Between Ecuadorian NGOs and Chinese Enterprises in Ecuador: Toward Better Corporate Social Responsibility

Abstract

It is widely admitted that corporate social responsibility (CSR) can create a positive corporate image by reducing conflicts over environmental and social issues. To achieve sound outcome of CSR, especially in environmental protection and philanthropy, a company needs to interact proactively with various stakeholders among whom nongovernmental organizations (NGOs) remain one of the most active in promoting CSR. NGOs, both advocacy and operational ones, play the pressuring and cooperative roles, respectively, in urging or working in coordination with companies to implement their CSR. Thus, knowing how to communicate with NGOs becomes significant for a company to secure its positive public image in overseas areas. Based on the introduction of Ecuadorian advocacy NGOs, this chapter examines Ecuadorian NGOs interaction with key Chinese enterprises in Ecuador. After summarizing the problems that China faces in improving the CSR of its overseas enterprises, suggestions are made to Chinese enterprises and financial institutions backing China’s outbound foreign direct investment in Ecuador in recent years.

This chapter is supported by the Fundamental Research Funds for the Central Universities of China and the Research Funds of Renmin University of China (No. 11XNK010).