Abstract
This chapter highlights the various challenges being faced by coffee stakeholders in the island of Jamaica in the context of a changing global environment, and the ways in which they have been responding to them. For decades, coffee was considered a ‘sure’ crop, one that you could bank on to provide for you and your family whether you grew, picked, roasted, or exported coffee. Jamaica’s Blue Mountain coffee was among the first coffees considered to be a ‘specialty’ coffee—coffees grown in special geographic microclimates that produce beans with unique flavour profiles (Rhinehart 2009). However, with the changing dynamics in the specialty coffee markets, stakeholders are seeing declining demand for their coffee and when the demand is strong, the prices being commanded are lower than ever.
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Mighty, M. (2016). The Jamaican Coffee Industry: Challenges and Responses to Increased Global Competition. In: Beckford, C., Rhiney, K. (eds) Globalization, Agriculture and Food in the Caribbean. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53837-6_6
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DOI: https://doi.org/10.1057/978-1-137-53837-6_6
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