Skip to main content
SpringerLink
Log in
SpringerLink
Log in

Innovation Through Interaction for Bathroom Suppliers

  • Chapter
  • First Online:
Extending the Business Network Approach

  • 941 Accesses

Abstract

Companies often build an innovation strategy that is mostly reliant on internal knowledge and resources. This can lead to failure to meet customer needs (von Hippel 1986). By interacting with customers, companies can obtain crucial information and have the opportunity to involve customers in innovation and product development processes (Füller and Matzler 2007; Hadjikhani and Bengtson 2004; Laursen 2011; von Hippel 2009).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Bibliography

  • Anderson, H., & Danilovic, M. (2013). Interaktiv innovation genom intervention. In P. Andersson, B. Axelsson, & C. Rosenqvist (Eds.), Det mogna tjänstesamhällets förnyelse: affärsmodeller, organisering och affärsrelationer (pp. 275–285). Lund: Studentlitteratur.

    Google Scholar 

  • Anderson, H., Chernetska, D., Danilovic, M., & Oskarsson, S. (2013). Prototyping innovation. The International Symposium on Extending the Business Network Approach, Uppsala.

    Google Scholar 

  • Chandra, Y., & Leenders, M. A. A. M. (2012). User innovation and entrepreneurship in the virtual world: A study of Second Life residents. Technovation, 32, 464–476.

    Article  Google Scholar 

  • Deshpande, R., & Zaltman, G. (1982). Factors affecting the use of market research information: A path analysis. Journal of Marketing Research, 19, 14–31.

    Article  Google Scholar 

  • Edvardsson, B., Kristensson, P., Magnusson, P., & Sundström, E. (2012). Customer integration within service development – A review of methods and an analysis of institu and extitu contributions. Technovation, 32, 419–429.

    Article  Google Scholar 

  • European Union. (2003). SME definition. http://ec.europa.eu/enterprise/policies/sme/facts-figures-analysis/sme-definition/index_en.htm. Accessed Mar 2003.

  • Ford, D., Gadde, L.-E., Håkansson, H., Snehota, I., & Waluszewski, A. (2008). Analyzing business interaction. The 24th IMP Conference, Uppsala, Sweden.

    Google Scholar 

  • Forsström, B., & Törnroos, J.-Å. (2005). The role of interdependencies for value co-creation in buyer-seller partnerships in business markets. The 21st IMP Conference, Rotterdam.

    Google Scholar 

  • Füller, J., & Matzler, K. (2007). Virtual product experience and customer participation – A chance for customer-centred, really new products. Technovation, 27, 378–387.

    Article  Google Scholar 

  • Gemünden, H. G., Heydebreck, P., & Herden, R. (1992). Technological interweavement: A means of achieving innovation success. R&D Management, 22, 359–376.

    Article  Google Scholar 

  • Gruner, K. E., & Homburg, C. (2000). Does customer interaction enhance new product success? Journal of Business Research, 49, 1–14.

    Article  Google Scholar 

  • Hadjikhani, A., & Bengtson, A. (2004). An interaction model for consumer-retailer relationships. Occasional paper 2004/3, Uppsala University, Department of Business Studies.

    Google Scholar 

  • Hadjikhani, A., & Thilenius, P. (2005). The impact of horizontal and vertical connections on relationships’ commitment and trust. Journal of Business & Industrial Marketing, 20, 136–147.

    Article  Google Scholar 

  • Hafa. (2012). www.hafa.se. Accessed 1 Mar 2012.

    Google Scholar 

  • Hoyer, W. D., & MacInnis, D. (2001). Consumer behaviour. Boston: Houghton Miffin Company.

    Google Scholar 

  • Hu, J.-L., & Hsu, Y.-H. (2008). The more interactive, the more innovative? A case study of South Korea cellular phone manufacturer. Technovation, 28, 75–87.

    Article  Google Scholar 

  • Kinnear, T. C., & Taylor, J. R. (1996). Marketing research: An applied approach (5th ed., ). New York: McGraw-Hill, Inc.

    Google Scholar 

  • Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54, 1–18.

    Article  Google Scholar 

  • Laursen, K. (2011). User-producer interaction as a driver of innovation: Costs and advantages in an open innovation model. Science and Public Policy, 38, 713–723.

    Article  Google Scholar 

  • Laursen, K., & Salter, A. J. (2006). Open for innovation: The role of openness in explaining innovative performance among UK manufacturing firms. Strategic Management Journal, 27, 131–150.

    Article  Google Scholar 

  • Leonard, D., & Rayport, J. F. (1997). Spark innovation through empathic design. Harvard Business Review, 75, 102–113.

    Google Scholar 

  • Lichtenthaler, U. (2008). Open innovation in practice: An analysis of strategic approaches to technology transactions. IEEE Transactions on Engineering Management, 55, 148–157.

    Article  Google Scholar 

  • Lüthje, C. (2003). Customers as co-inventors: An empirical analysis of the antecedents of customer-driven innovations in the field of medical equipment. The 32th EMAC Conference, Glasgow.

    Google Scholar 

  • Lüthje, C., Herstatt, C., & von Hippel, E. (2002). The dominant role of local information in user innovation: The case of mountain biking. Working Paper #4377-02, MIT Sloan School.

    Google Scholar 

  • Meadows, D. (1968). Estimate accuracy and project selection models in industrial research. Industrial Management Review, 9, 105–119.

    Google Scholar 

  • Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152.

    Article  Google Scholar 

  • Morrison, P. D., Roberts, J. H., & von Hippel, E. (2000). Determinants of user innovation and innovation sharing in a local market. Management Science, 46, 1513–1527.

    Article  Google Scholar 

  • Morrison, P., Roberts, J., & Midgle, D. (2004). The nature of lead users and measurement of leading edge status. Research Policy, 33, 351–336.

    Article  Google Scholar 

  • Nations, D. (2011). Web trends – What is Web 3.0?. http://webtrends.about.com/od/web20/a/what-is-web-30.htm. Accessed Jan 2012.

  • Olson, E. L., & Bakke, G. (2001). Implementing the lead user method in a high technology firm: A longitudinal study of intentions versus actions. Journal of Product Innovation Management, 18, 388–395.

    Article  Google Scholar 

  • Pavitt, K. (1984). Sectoral patterns of technical change: Towards a taxonomy and a theory. Research Policy, 13, 343–373.

    Article  Google Scholar 

  • Robinson, P. J., Faris, C. W., & Wind, Y. (1967). Industrial buying and creative marketing. Boston: Allyn and Bacon.

    Google Scholar 

  • Sasinovskaya, O., & Anderson, H. (2011). From brand awareness to online co-design: How a small bathroom provider turned interactive on the Web. Journal of Brand Management, 19, 33–44.

    Article  Google Scholar 

  • Sasinovskaya, O., & Anderson, H. (2013). Customer involvement through online communities. In A. Lin, J. Foster, & P. Scifleet (Eds.), Consumer information systems and relationship management (pp. 92–109). Hershey: ICI Global.

    Chapter  Google Scholar 

  • Tasner, M. S. (2010). Marketing in the moment: The practical guide to using Web 3.0 marketing to reach your customer first. New Jersey: Pearson Education Inc.

    Google Scholar 

  • Thomke, S., & von Hippel, E. (2002). Customers as innovators: A new way to create value. Harvard Business Review, 80, 74–81.

    Google Scholar 

  • Tylö. (2012). http://www.tylo.se/. Accessed 3 Mar 2012.

  • von Hippel, E. (1976). The dominant role of users in scientific instrument innovation process. Research Policy, 5, 212–239.

    Article  Google Scholar 

  • von Hippel, E. (1977). Transferring process equipment innovations from user-innovators to equipment manufacturing firms. R&D Management, 8, 13–22.

    Article  Google Scholar 

  • von Hippel, E. (1986). Lead users: A source of novel product concepts. Management Science, 32, 791–805.

    Article  Google Scholar 

  • von Hippel, E. (1988). The sources of innovation. New York: Oxford University Press.

    Google Scholar 

  • von Hippel, E. (1994). “Sticky information” and the locus of problem solving: Implications for innovation. Management Science, 40, 429–430.

    Article  Google Scholar 

  • von Hippel, E. (2005). Democratizing innovation. Cambridge: MIT Press.

    Google Scholar 

  • von Hippel, E. (2009). Democratizing innovation: The evolving phenomenon of user innovation. International Journal of Innovation Science, 1, 29–40.

    Article  Google Scholar 

  • von Hippel, E., & Katz, R. (2002). Shifting innovation to users via toolkits. Management Science, 48, 821–833.

    Article  Google Scholar 

  • Wikström, S. (1996). The customer as co-producer. European Journal of Marketing, 30, 6–19.

    Article  Google Scholar 

  • Wu, S.-C., & Fang, W.-C. (2010). The effect of consumer-to-consumer interactions on idea generation in virtual brand community relationships. Technovation, 30, 570.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Linnaeus University, Växsjö, Sweden

    Helén Anderson

  2. Halmstad University, Halmstad, Sweden

    Mike Danilovic

  3. University of Bremen, Bremen, Germany

    Diana Chernetska

  4. Ramböll AB, Gothenburg, Sweden

    Steinthor Oskarsson

Authors
  1. Helén Anderson
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Mike Danilovic
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Diana Chernetska
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Steinthor Oskarsson
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Department of Business Studies, Uppsala University, Uppsala, Sweden

    Peter Thilenius

  2. Department of Business Studies, University of Uppsala, Uppsala, Sweden

    Cecilia Pahlberg

  3. Department of Business Studies, University of Uppsala, Uppsala, Sweden

    Virpi Havila

Copyright information

© 2016 The Editor(s) (if applicable) and The Author(s)

About this chapter

Cite this chapter

Anderson, H., Danilovic, M., Chernetska, D., Oskarsson, S. (2016). Innovation Through Interaction for Bathroom Suppliers. In: Thilenius, P., Pahlberg, C., Havila, V. (eds) Extending the Business Network Approach. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53765-2_9

Download citation

Publish with us

Policies and ethics

Search

Navigation