Skip to main content

Business Netquakes: Analysing Relatedness of Events in Dynamic Business Networks

  • Chapter
  • First Online:
Book cover Extending the Business Network Approach

Abstract

One crucial, recurring challenge for business managers involves taking the right action when pressured to change from resource investment in a business relationship to the pausing or termination of such, which, in some situations may dissolve the relationship completely. In that ongoing quest, a substantial part of the information necessary for the managers’ choice of path of action stems from the past, current and potential future in the specific business relationship. However, to rely solely on the available information in the relationship is, in most situations, insufficient to select appropriate managerial action. The notion that business relationships are better understood as part of business networks is well established (see, e.g., Ford et al. 2002; Håkansson and Snehota 1995), consequently suggesting that further information, potentially vital for the choice of managerial action, can be sourced within the immediate surrounding business network.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 84.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    This is a Swedish proverb referring to a chain of events.

  2. 2.

    Ancient Greek used three words for time: Chronos meaning time as the actual passage of time, Kairos meaning time as the ‘right’ time in relation to circumstances, and Schole meaning time as free or spare time.

  3. 3.

    We are aware that geology and seismology are not our fields of study. The analogies of a business netquake and an earthquake made in this chapter are based on layman’s view.

Bibliography

  • Ahmad, R., & Buttle, F. (2001). Retaining business customers through adaptation and bonding: A case study of HDoX. Journal of Business & Industrial Marketing, 16, 553–573.

    Article  Google Scholar 

  • Anderson, E., & Weitz, B. (1992). The use of pledges to build and sustain commitment in distribution channels. Journal of Marketing Research, 29, 18–34.

    Article  Google Scholar 

  • Anderson, J. C., Håkansson, H., & Johanson, J. (1994). Dyadic business relationships within a business network context. Journal of Marketing, 58, 1–15.

    Article  Google Scholar 

  • Anderson, H., Havila, V., & Salmi, A. (2001). Can you buy a business relationship? On the importance of customer and supplier relationships in acquisitions. Industrial Marketing Management, 30, 575–586.

    Article  Google Scholar 

  • Araujo, L., Dubois, A., & Gadde, L. E. (2003). The multiple boundaries of the firm. Journal of Management Studies, 40, 1255–1277.

    Article  Google Scholar 

  • Axelsson, B., & Easton, G. (Eds.) (1992). Industrial networks – A new view of reality. London: Routledge.

    Google Scholar 

  • Bengtsson, M., & Kock, S. (1999). Cooperation and competition in relationships between competitors in business networks. Journal of Business & Industrial Marketing, 14, 178–193.

    Google Scholar 

  • Bengtsson, M., & Kock, S. (2000). “Coopetition” in business networks − To cooperate and compete simultaneously. Industrial Marketing Management, 29, 411–426.

    Article  Google Scholar 

  • Brennan, R. D., & Turnbull, P. W. (1999). Adaptive behavior in buyer–supplier relationships. Industrial Marketing Management, 28, 481–495.

    Article  Google Scholar 

  • Brennan, R. D., Turnbull, P. W., & Wilson, D. T. (2003). Dyadic adaptation in business-to-business markets. European Journal of Marketing, 37, 1636–1665.

    Article  Google Scholar 

  • Cook, K. S., & Emerson, R. M. (1978). Power, equity and commitment in exchange networks. American Sociological Review, 43, 721–738.

    Article  Google Scholar 

  • Dahlin, P. (2007). Turbulence in business networks: A longitudinal study of mergers, acquisitions and bankruptcies involving Swedish IT-companies. Doctoral thesis 53, Mälardalen University, Västerås.

    Google Scholar 

  • Dwyer, F. R., Schurr, P. H., & Oh, S. (1987). Developing buyer-seller relationships. Journal of Marketing, 51, 11–27.

    Article  Google Scholar 

  • Easton, G., & Araujo, L. (1992). Non-economic exchange in industrial networks. In B. Axelsson, & G. Easton (Eds.), Industrial networks – A new view of reality (pp. 62–84). London: Routledge.

    Google Scholar 

  • Emerson, R. M. (1981). Social exchange theory. In M. Rosenberg, & R. Turner (Eds.), Social psychology: Sociological perspectives (pp. 30–65). New York: Basic Books.

    Google Scholar 

  • Flanagan, J. C. (1954). The critical incident technique. Psychological Bulletin, 51, 327–358.

    Article  Google Scholar 

  • Ford, D., Berthon, P., Brown, S., Gadde, L.-E., Håkansson, H., Naudé, P., et al. (2002). The business marketing course – Managing in complex networks. Chichester: Whiley.

    Google Scholar 

  • Gidhagen, M. (2002). Critical business episodes – The criticality of damage adjustment processes in insurance relationships. Doctoral thesis 91, Uppsala University, Department of Business Studies, Uppsala.

    Google Scholar 

  • Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78, 1360–1380.

    Article  Google Scholar 

  • Granovetter, M. S. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91, 481–510.

    Article  Google Scholar 

  • Hadjikhani, A., & Johanson, M. (1999). Expectation as the driving force for entry and exit in the Turbulent Russian Market. Journal of East-West Business, 5, 99–121.

    Article  Google Scholar 

  • Hadjikhani, A., & Johanson, M. (2002). The fifth dimension – The missing link in the internationalization process. In V. Havila, M. Forsgren, & H. Håkansson (Eds.), Critical perspectives on internationalization (pp. 285–303). London: Elsevier Science Ltd.

    Google Scholar 

  • Hadjikhani, A., Lee, J.-W., & Ghauri, P. N. (2008). Network view of MNCs’ socio-political behaviour. Journal of Business Research, 61, 912–924.

    Article  Google Scholar 

  • Hadjikhani, A., Hadjikhani, A. I., & Thilenius, P. (2014). The internationalization process model: A proposed view of firms’ regular incremental and irregular non-incremental behaviour. International Business Review, 23, 155–168.

    Article  Google Scholar 

  • Håkansson, H. (Ed.) (1982). International marketing and purchasing of industrial goods: An interaction approach. Chichester: Wiley.

    Google Scholar 

  • Håkansson, H., & Snehota, I. (Eds.) (1995). Developing relationships in business networks. London: Routledge.

    Google Scholar 

  • Halinen, A., & Törnroos, J.-Å. (1998). The role of embeddedness in the evolution of business networks. Scandinavian Journal of Management, 14, 187–205.

    Article  Google Scholar 

  • Halinen, A., Salmi, A., & Havila, V. (1999). From dyadic change to changing business networks: An analytical framework. Journal of Management Studies, 36, 779–794.

    Article  Google Scholar 

  • Hallén, L., Johanson, J., & Seyed-Mohamed, N. (1991). Interfirm adaptation in business relationships. Journal of Marketing, 55, 29–37.

    Article  Google Scholar 

  • Hallén, L., Johanson, J., & Seyed-Mohamed, N. (1994). Dyadic business relationships and customer technologies. Journal of Business-to-Business Marketing, 1, 63–90.

    Article  Google Scholar 

  • Havila, V., & Salmi, A. (2000). Spread of change in business networks: An empirical study of mergers and acquisitions in the graphic industry. Journal of Strategic Marketing, 8, 105–119.

    Article  Google Scholar 

  • Hertz, S. (1998). Domino effects in international networks. Journal of Business to Business Marketing, 5, 3–31.

    Article  Google Scholar 

  • Holtström, J. (2008). Synergi? en studie av några industriföretag [Synergy? A study of industrial companies]. Doctoral thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, Linköping.

    Google Scholar 

  • Johanson, J., & Mattsson, L.-G. (1987). Interorganizational relations in industrial systems: A network approach compared with the transaction-cost approach. International Studies of Management and Organization, 17, 34–48.

    Article  Google Scholar 

  • Madhavan, R., Koka, B. R., & Prescott, J. E. (1998). Networks in transition: How industry events (re) shape interfirm relationships. Strategic Management Journal, 19, 439–459.

    Article  Google Scholar 

  • Medlin, C. J. (2004). Interaction in business relationships: A time perspective. Industrial Marketing Management, 33, 185–193.

    Article  Google Scholar 

  • Morgan, R. M., & Hunt, S. D. (1994). The commitment-trust theory of relationship marketing. Journal of Marketing, 58, 20–38.

    Article  Google Scholar 

  • Mouzas, S. (2006). Efficiency versus effectiveness in business networks. Journal of Business Research, 59, 1124–1132.

    Article  Google Scholar 

  • Mukherji, A., & Francis, J. D. (2008). Mutual adaptation in buyer–supplier relationships. Journal of Business Research, 61, 154–161.

    Article  Google Scholar 

  • Öberg, C. (2008). The importance of customers in mergers and acquistions. Doctoral thesis, Linköping University, Department of Management and Engineering, Linköping.

    Google Scholar 

  • Öberg, C., & Holtström, J. (2006). Are mergers and acquisitions contagious? Journal of Business Research, 59, 1267–1275.

    Article  Google Scholar 

  • Schmidt, S. O., Tyler, K., & Brennan, R. (2007). Adaptation in inter-firm relationships: Classification, motivation, calculation. Journal of Services Marketing, 21, 530–537.

    Article  Google Scholar 

  • Welch, C., & Wilkinson, I. (2004). The political embeddedness of international business networks. International Marketing Review, 21, 216–231.

    Article  Google Scholar 

  • Welch, D. E., Welch, L. S., Young, L. C., & Wilkinson, I. F. (1998). The importance of networks in export promotion: Policy issues. Journal of International Marketing, 6, 66–82.

    Google Scholar 

  • Yamagishi, T., Gillmore, M. R., & Cook, K. S. (1988). Network connections and the distribution of power in exchange networks. American Journal of Sociology, 93, 833–851.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Copyright information

© 2016 The Editor(s) (if applicable) and The Author(s)

About this chapter

Cite this chapter

Thilenius, P., Havila, V., Dahlin, P., Öberg, C. (2016). Business Netquakes: Analysing Relatedness of Events in Dynamic Business Networks. In: Thilenius, P., Pahlberg, C., Havila, V. (eds) Extending the Business Network Approach. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53765-2_18

Download citation

Publish with us

Policies and ethics