Skip to main content

The Rise of the Manageriat

  • Chapter
  • First Online:
  • 806 Accesses

Part of the book series: Palgrave Critical University Studies ((PCU))

Abstract

One of the big stories told about the modern higher education is that universities have become transnational business corporations operating in a competitive ‘global knowledge economy’ (Readings 1996: 13; Kelsey 1998; Strathern 2000; Fitzsimons 2004). This story about the modern university, which is almost always confirmed by any number of academics and by academic studies, insists that the modern university has been variously ‘marketised’ or ‘rationalised’ by a new order of managers. One set of commentators think the result is a wonderful, new, efficient, high-quality customer-focused institution of higher learning. Another set of commentators insist that the effect of marketising universities has been to subvert and even degrade core academic values and that practices are now being subverted by a large new administrative class (Bok 2003). A small number of writers have gone so far as to argue that the ‘marketisation’ of higher education has actually fostered a new type of entity: the ‘McUniversity’ (Parker and Jary 1995; Neave 2005),

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
USD   129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  • 1994 Group. (2007). Enhancing the student experience. Available from http://www.1994group.ac.uk/documents/public/SEPolicyStatement.pdf

  • Alderman, G. (2008a). Teaching quality assessment: League tables and the decline of academic standards in British Higher Education. Inaugural Professorial Lecture University of Buckingham, 17 June. Buckingham: University of Buckingham.

    Google Scholar 

  • Alderman, G. (2008b). University standards under threat. The Guardian: Retrieved from http://www.guardian.co.uk/commentisfree/2008/aug/18/bournemouthuniversity.administration.

    Google Scholar 

  • Alderman, G. (2009). Defining and measuring academic standards: A British perspective. Higher Education Management, 21(3), 9–21.

    Google Scholar 

  • Alderman, G. (2012). Reflections: Change, quality and standards in British higher education. Journal of Change Management, 10(3), 2430–2452.

    Google Scholar 

  • Bansel, P., & Davies, B. (2010). Through love of what neoliberal-ism puts at risk. In J. Blackmore, M. Brennan, & L. Zippin (Eds.), Re-positioning university governance and academic work (pp. 133–145). Rotterdam: Sense Publishers.

    Google Scholar 

  • Barry, J. (2004). The new public management and higher education: A human cost? In M. Dent, J. Chandler, & J. Barry (Eds.), Questioning the new public management (pp. 149–170). Aldershot: Ashgate.

    Google Scholar 

  • Binsardi, A., & Ekwulugo, F. (2003). International marketing of British education: Research on the students’ perception and the UK market penetration. Marketing Intelligence & Planning, 21, 318–327.

    Article  Google Scholar 

  • Bok, D. (2003). Universities in the marketplace: The commercialization of higher education. Princeton: Princeton University Press.

    Google Scholar 

  • Bologna University. (1988). Magna Charter Universitatum. Bologna: Bologna University.

    Google Scholar 

  • Brown, R. (2011). The march of the market. In N. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketization of higher education and the student as consumer. Abingdon: Routledge.

    Google Scholar 

  • Burns, J. A., & Hayes, T. J. (2012). New strategies in higher education marketing (Business and education references committee). Canberra: Parliament of Australia.

    Google Scholar 

  • Carlen. P. (Ed.). (2008). Imaginary penalities. Portland: Willan Publishing

    Google Scholar 

  • Clarke, J. (2014). Marketing spend up, but applications fail to follow suit. Times Higher Education. https://www.timeshighereducation.com/news/marketing-spend-up-but-applications-fail-to-follow-suit/2012107.article

  • Craig, R. (2015). College disrupted: The great unbundling of higher education. New York: Palgrave Macmillan.

    Google Scholar 

  • Deem, R., & Brehony, K. (2005). Management as ideology: The case of “new managerialism” in higher education. Oxford Review of Education, 31(2), 217–235.

    Article  Google Scholar 

  • Department of Education. (2013). Staff: Selected higher education statistics 2013. Canberra: Department of Education.

    Google Scholar 

  • Edmiston-Strasser, D. M. (2009). An examination of integrated marketing communication in U. S. public institutions of higher education. Journal of Marketing for Higher Education, 19, 142–165.

    Article  Google Scholar 

  • Favaloro, C. (2015). Marketing in the Australian higher education sector. Journal of Higher Education Policy and Management, 37(5), 490–506.

    Article  Google Scholar 

  • Furedi, F. (2011). Introduction to the marketisation of higher education and the student as consumer. In M. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketisation of higher education and the student as consumer. Abingdon: Routledge.

    Google Scholar 

  • Ginsberg, B. (2011). The fall of the faculty: The rise of the all-administrative university and why it matters. New York: Oxford University Press.

    Google Scholar 

  • Graeber, D. (2006, May 26). Beyond power/knowledge: An exploration of the relation of power, ignorance and stupidity (Annual Malinowksi Lecture). London: London School of Economics.

    Google Scholar 

  • Graeber, D. (2015). The Utopia of rules: On technology, stupidity and the secret joys of bureaucracy. Brooklyn: Melville House.

    Google Scholar 

  • Gray, J. (1984). Hayek on liberty. Oxford: Blackwell.

    Google Scholar 

  • Harvey, D. (2005). A brief history of neoliberalism. Oxford: Oxford University Press.

    Google Scholar 

  • Hayek, F. (1944). The road to serfdom. London: Routledge/Kegan Paul.

    Google Scholar 

  • Hesketh, A. J., & Knight, P. T. (1999). Postgraduates’ choice of programme: Helping universities to market and postgraduates to choose. Studies in Higher Education, 24, 151–163.

    Google Scholar 

  • Hil, R. (2015). Selling students short. Sydney: Allen and Unwin.

    Google Scholar 

  • Jump, P. (2015, September 3). Academics in the minority at more than two-thirds of UK universities. Times Higher Education, https://www.timeshighereducation.com/news/academics-minority-more-two-thirds-uk-universities

  • Keashly, L., & Neuman, J. (2010). Faculty experiences with bullying in higher education. Causes, consequences, and management. Administrative Theory & Praxis, 32, 48–70.

    Article  Google Scholar 

  • Kelly, E. (2014, December 1). University of Canberra’s Stephen Parker slams Universities Australia. Canberra Times, http://www.canberratimes.com.au/act-news/university-of-canberras-stephen-parker-slams-universities-australia-20141201-11xyf8.html

  • Kelsey, J. (1998). Privatizing the universities. Journal of Law and Society, 25, 51–70.

    Article  Google Scholar 

  • Kittle, B. (2000). Institutional advertising in higher education. Journal of Marketing for Higher Education, 9, 37–52.

    Article  Google Scholar 

  • Lewis, D. (1999). Workplace bullying—Interim findings of a study in further and higher education in Wales. International Journal of Manpower, 20, 106–119.

    Article  Google Scholar 

  • Lewis, D. (2004). Bullying at work: The impact of shame among university and college lecturers. British Journal of Guidance & Counselling, 32, 281–299.

    Article  Google Scholar 

  • Livingstone, S. (2012). Critical reflections on the benefits of ICT in education. Oxford Review of Education, 38(1), 9–24.

    Article  Google Scholar 

  • Lorenz, C. (2012). If you’re so smart, why are you under surveillance? Universities, neoliberalism, and new public management. Critical Inquiry, 38(3), 599–629.

    Article  Google Scholar 

  • Marcus, J. (2014, February 6). New analysis shows problematic boom in higher ed administrators. New England Center for Investigative Reporting, http://necir.org/2014/02/06/new-analysis-shows-problematic-boom-in-higher-ed-administrators/

  • Marginson, S. (2002). Towards a politics of the enterprise university. In S. Cooper, J. Hinkson, & G. Sharp (Eds.), Scholars and entrepreneurs: The universities in crisis (pp. 109–136). Melbourne: Arena.

    Google Scholar 

  • Marginson, S. (2009a, January). National system reform in global context: The case of Australia. Paper presented to Reforms and consequences in higher education system: An international symposium. National Center of Sciences, Tokyo, http://www.cshe.unimelb.edu.au/people/marginson_docs/CNUFM%20Tokyo%2026%20January%202009.pdf

  • Marginson, S. (2009b, August 17). The limits of market reform in higher education. Paper presented at Research Institute for Higher Education (RIHE), Hiroshima University, http://www.cshe.unimelb.edu.au/people/marginson_docs/RIHE_17Aug09_paper.pdf

  • Mathews D. (2013). University student marketing spend up 22%. Times Higher Education, https://www.timeshighereducation.com/news/university-student-marketing-spend-up-22/2001356.article

  • Mazzarol, T., & Soutar, G. N. (1999). Sustainable competitive advantage for educational institutions: A suggested model. The International Journal of Educational Management, 13, 287–300.

    Article  Google Scholar 

  • McCarthy, P., Mayhew, C., Barker, M., & Sheehan, M. (2003). Bullying and occupational violence in tertiary education: Risk factors, perpetrators and prevention. Journal of Occupational Health and Safety, 19, 319–326.

    Google Scholar 

  • McKay, R., Huberman Arnold, D., Fratzl, J., & Thomas, R. (2008). Workplace bullying in academia: A Canadian study. Employees Responsibilities and Rights Journal, 20, 77–100.

    Article  Google Scholar 

  • Molesworth, M., Scullion, R., & Nixon, E. (Eds.). (2010). The marketisation of higher education. London: Routledge.

    Google Scholar 

  • Murphy, P. (2013, May). The rise and fall of our bureaucratic universities. Quadrant, https://quadrant.org.au/magazine/2013/05/the-rise-and-fall-of-our-bureaucratic-universities/#_ednref4

  • Neave, G. (2005). The supermarketed university: Reform, vision and ambiguity in British higher education. Perspectives: Policy and Practice in Higher Education, 9, 17–22.

    Google Scholar 

  • Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students’ retention decisions. International Journal of Educational Management, 15, 303–311.

    Google Scholar 

  • Norton, A., & Cherastidtham, I. (2014). Mapping Australian higher education, 2014–15. Melbourne: Grattan Institute.

    Google Scholar 

  • Norton, A., & Cherastidtham, I. (2015). The cash\Nexus: How teaching funds research in Australian universities (Grattan Institute Report No. 2015–9). Melbourne: Grattan Institute.

    Google Scholar 

  • Parker, M., & Jary, D. (1995). The McUniversity – Organization, management and academic subjectivity. Organization, 2, 319–338.

    Article  Google Scholar 

  • Readings, B. (1996). The university in ruins. Cambridge: Harvard University Press.

    Google Scholar 

  • Sauntson, H., & Morrish, L. (2011). Vision, values and international excellence: The ‘products’ that university mission statements sell to students. In N. Molesworth, R. Scullion, & E. Nixon (Eds.), The marketization of higher education and the student as consumer. Abingdon: Routledge.

    Google Scholar 

  • Shore, C. (2008). Audit culture and illiberal governance: Universities and the politics of accountability. Anthropological Theory, 8(3), 278–298.

    Article  Google Scholar 

  • Shore, C. (2010). Beyond the multiversity: Neoliberalism and the rise of the schizophrenic university. Social Anthropology/Anthropologie Sociale, 18(1), 15–29.

    Article  Google Scholar 

  • Strathern, M. (1997). “Improving ratings”: Audit in the British university system. European Review, 5(3), 305–321.

    Google Scholar 

  • Strathern, M. (2000). Introduction: New accountabilities. In M. Strathem (Ed.), Audit cultures: Anthropological studies in accountability, ethics and the academy. Abingdon: Routledge.

    Google Scholar 

  • Twale, D., & De Luca, B. (2008). Faculty incivility. The rise of the academic bully culture and what to do about it. San Francisco: Jossey Bass.

    Google Scholar 

  • Westcott Alessandri, S., Yang, S.-U., & Kinsey, D. F. (2006). An integrative approach to university visual identity and reputation. Corporate Reputation Review, 9, 258–270.

    Article  Google Scholar 

  • Zabrodoska, K., Linnell, S., Laws, C., & Davies, B. (2011). Bullying as intra-active process in neoliberal universities. Qualitative Inquiry, 17(8), 709–718.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Copyright information

© 2017 The Author(s)

About this chapter

Cite this chapter

Watts, R. (2017). The Rise of the Manageriat. In: Public Universities, Managerialism and the Value of Higher Education. Palgrave Critical University Studies. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53599-3_6

Download citation

  • DOI: https://doi.org/10.1057/978-1-137-53599-3_6

  • Published:

  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-53598-6

  • Online ISBN: 978-1-137-53599-3

  • eBook Packages: EducationEducation (R0)

Publish with us

Policies and ethics