Abstract
Since the early 1980s the public universities of Britain, America, and Australia have been subjected to a radical makeover. The consequences are epitomised by the current web page of Plymouth University, a British university which promotes its ‘vision’ to be ‘the enterprise university’. Plymouth University avers that this has meant becoming ‘truly business-engaging and delivering outstanding economic, social, and cultural benefits from our intellectual capital’ as well as ‘creating a sustainable new model for an enterprise-led university where innovation and creativity, together with responsible business practice, underpin all our activities (Plymouth University 2015:) Plymouth’s mission is no less striking as it declares it is committed to ‘advancing knowledge and transforming lives through education and research’. As a ‘world-leading university’, Plymouth claims its ‘enterprise culture will deliver sustained innovation and international impact’.1 Plymouth also promises to use ‘the knowledge we create to transform lives. We will achieve this through world-class research, excellence in teaching and learning, and through our partnerships and collaborations’.
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Watts, R. (2017). Universities Under the Sign of the Market. In: Public Universities, Managerialism and the Value of Higher Education. Palgrave Critical University Studies. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53599-3_4
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DOI: https://doi.org/10.1057/978-1-137-53599-3_4
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