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The Intuitive Customer pp 127–140Cite as

Palgrave Macmillan

Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects

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Abstract

What do you think of the following brands?

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References

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  2. Lifehunters TV. “Serving McDonald’s to Food Experts.” Online Video Clip. www.youtube.com. 20 October 2015. Web. 7 October 2015. <https://www.youtube.com/watch?v=4Qa6QXBxxWw.>

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  4. Kinsman, Kat. “Eat This List: 7 deadly restaurant sins that keep customers from coming back.” eatocracy.cnn.com 07 January 2013. Web. 21 August 2015. <http://eatocracy.cnn.com/2013/01/07/eat-this-list-7-deadly-restaurant-sins-that-keep-customers-from-coming-back/>

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  5. McClure, Samuel M., Jian Li, Damon Tomlin, Kim S. Cypert, Latanè M. Montague, P. Read Montague. “Neural Correlates of Behavioral Preference for Culturally Familiar Drinks.” Neuron 44 (2004): 379–387.

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Author information

Authors and Affiliations

  1. Beyond Philosophy, Orlando, USA

    Colin Shaw (Founder and CEO)

  2. Emory University’s Goizueta Business School, Atlanta, USA

    Ryan Hamilton (Associate Professor of Marketing)

Authors
  1. Colin Shaw
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  2. Ryan Hamilton
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© 2016 The Author(s)

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Shaw, C., Hamilton, R. (2016). Imperative 6: Accept that Apparently Irrelevant Aspects of Your Customer Experience Are Sometimes the Most Important Aspects. In: The Intuitive Customer. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-53430-9_8

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