Stoking Expectations: Public Relations and the Politics of “Bogans”

  • Kristin Demetrious


“Publics” for public relations are more than receivers or transmitters of messages; they are targeted and constructed categories for social control. Working in tandem are fixed ideas about their “nature” and, as a corollary, the characteristics and problems with which they are associated and the ways they socially behave (Demetrious 2013). This chapter examines the rise “boganism” as a contemporary “public” and argues that its stigmatic associations have implications for political discourse and policy making in Australian society.

In exploring these ideas, the chapter tracks transformations of meaning associated with the term. It asks if, and if so, how, the “Bogan” spectacle is politically active and classist, and if governments and corporations are invoking it to polarise and garner support for contentious social debates, such as refugee policy. Finally, it asks if the idea of “Bogan,” in its contemporary digitised Australian context contributes to the creation of a social space in which narrow ideologies are cultivated by a form of “identity” public relations.


Wind Turbine Australian Society Public Relation Campaign Message Refugee Policy 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2016

Authors and Affiliations

  • Kristin Demetrious
    • 1
  1. 1.Deakin UniversityMelbourneAustralia

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