Abstract
Neoliberalism manifests in unexpected ways. It appears in narratives that outwardly object to late capitalism. It rears its head precisely when a film seems to elevate itself above the minutiae of political commentary. This ideology of many tentacles is even embedded in the act of visual consumption. Mainstream fantastic films, by formulating impossible things as possible and endowing the cinematic object with theological import, serve as ideal vehicles for conditioning a spectator’s relationship to the perceived magic of an unfettered market.
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Blouin, M.J. (2016). Cinematic Enchantment and the Magic of the Market. In: Magical Thinking, Fantastic Film, and the Illusions of Neoliberalism. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-53164-3_3
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DOI: https://doi.org/10.1057/978-1-137-53164-3_3
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Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-53195-7
Online ISBN: 978-1-137-53164-3
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