Abstract
We examine the 1993 Daejeon Expo, staged when the South Korean industry had to go through a fundamental restructuring amid the rising labor costs under the new democracy . Held under the theme of science and technology , the Expo sought to support South Korea’s industrial restructuring process and to expand its international trade markets. The location choice was politically driven. During his presidential election campaign, President Roh had suggested to hold the Expo in Daejeon, hoping to earn votes from the centrally located Choongchung Province. It also presented a good opportunity to showcase his efforts to seek balanced regional development outside Seoul. Additionally, the Expo was expected to finally trigger the growth in South Korea’s key technopole located in Daejeon , where its development had been sluggish.
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Joo, YM., Bae, Y., Kassens-Noor, E. (2017). Daejeon Expo ’93 and Paving the Way for Future Development Aspirations. In: Mega-Events and Mega-Ambitions: South Korea’s Rise and the Strategic Use of the Big Four Events. Mega Event Planning. Palgrave Pivot, London. https://doi.org/10.1057/978-1-137-53113-1_3
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DOI: https://doi.org/10.1057/978-1-137-53113-1_3
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