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Post-Cinematic Distribution Flows: Alternative Content, Sports Films and the (In)Stability of the Multiplex Market

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The State of Post-Cinema

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Abstract

This chapter focuses on the state of post-cinema by analyzing contemporary cinema content that has not been produced and distributed by the motion picture industry. So-called “alternative content” such as sports films, opera, video games, and television series only recently began to draw a great deal of attention within the multiplex cinema industry. While film studios as part of integrated media corporations expand into ancillary markets to minimize economic risks, multiplex operators are trying to diversify risks by integrating alternative content. These post-cinematic distribution flows are capable of attracting cinema audiences through their own alternative production, distribution, and mobilization system.

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Author information

Authors and Affiliations

  1. Frankfurt, Germany

    Florian Hoof

Authors
  1. Florian Hoof
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Editor information

Editors and Affiliations

  1. Philipps-University Marburg, Marburg, Germany

    Malte Hagener

  2. Goethe University, Frankfurt, Germany

    Vinzenz Hediger

  3. Philipps-University Marburg, Marburg, Germany

    Alena Strohmaier

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Hoof, F. (2016). Post-Cinematic Distribution Flows: Alternative Content, Sports Films and the (In)Stability of the Multiplex Market. In: Hagener, M., Hediger, V., Strohmaier, A. (eds) The State of Post-Cinema. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-52939-8_9

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