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Venice to Go: Cultural In/Difference and the Digital Ecology of Film

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The State of Post-Cinema

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Abstract

This chapter addresses a paradox in the global circulation of moving images, namely that there are two seemingly contradictory strategies for success in the global market for film: the strategy of eliminating to the largest extent possible any marker of cultural specificity from film in order to accommodate the broadest possible range of cultural sensibilities in audiences, and the strategy of foregrounding cultural specificity in order to engage in a trade of cultural difference.

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Author information

Authors and Affiliations

  1. Goethe University, Frankfurt, Germany

    Vinzenz Hediger

Authors
  1. Vinzenz Hediger
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Editor information

Editors and Affiliations

  1. Philipps-University Marburg, Marburg, Germany

    Malte Hagener

  2. Goethe University, Frankfurt, Germany

    Vinzenz Hediger

  3. Philipps-University Marburg, Marburg, Germany

    Alena Strohmaier

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Hediger, V. (2016). Venice to Go: Cultural In/Difference and the Digital Ecology of Film. In: Hagener, M., Hediger, V., Strohmaier, A. (eds) The State of Post-Cinema. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-52939-8_2

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