Abstract
You have now held your first workshop together and agreed on a forum where both supplier and customer will meet to determine if there is value to be created together. Both parties have agreed to commit investigative resources to the development of a joint project, and there is some expectation that a long-term relationship may develop at the end of this stage. Both supplier and customer have lined up a team, and they now have to figure out how to engage with each other.
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Gouillart, F., Quancard, B. (2016). The Date: Engage as One Team and Connect Emotionally. In: The Co-Creation Edge. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-52677-9_6
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DOI: https://doi.org/10.1057/978-1-137-52677-9_6
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-52675-5
Online ISBN: 978-1-137-52677-9
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