‘Mark, Mark, Can We Have a Word?’: Narrative and Evaluation in the Media Interview

  • Patrick Kiernan


Particularly early in his career, despite remarkable success on his bike, Mark Cavendish struggled to overcome a negative image in the media. In his autobiography, Cavendish recounts a press interview of the kind that very likely contributed to this image but recontextualises it through an internal dialogue. This account is explored in relation to other accounts of interviews with the rider in the media and using Martin and White’s (The language of evaluation: appraisal in English. Palgrave Macmillan, Basingstoke, 2005) appraisal model, with a particular focus on the engagement resources of heterogloss-monogloss or dialogic contraction-expansion and on the use of graduation or force and focus. It is suggested that the intricate use of such evaluative resources is an important way in which identities are positioned interpersonally. The chapter also includes an overview of the appraisal model as a whole.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Patrick Kiernan
    • 1
  1. 1.School of Business AdministrationMeiji UniversityTokyoJapan

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