Conclusion: Rethinking Interpersonal Semiotics in New Media

  • Patrick Kiernan


This book explored ways in which celebrity, community, individual and corporate identities are evoked across an array of current media resources from more traditional ones such as published biographies, magazine articles and TV to those more closely associated with the new media age: online forums, homepages, blogs and YouTube channels. The exploration of texts derived from the niche of cycling enthusiasts has also made it possible to see how relationships among celebrity, community, individual and corporate identities are evolving. Finally, throughout this book, I have also explored a range of analytical approaches, which span SFL from explorations using corpora and grammatical analysis to discourse analysis and multimodality. This final chapter steps back to provide an overview of what has been learned as well as to propose new directions for further investigating the issues that have been raised herein.


  1. Andrews, D. L. (2001). Michael Jordon Inc.: Corporate sport, media culture and late modern America (ten essays). Albany: State of New York Press.Google Scholar
  2. Bauman, Z. (2004). Wasted lives: Modernity and its outcasts. Cambridge: Polity.Google Scholar
  3. Bauman, Z. (2007). Consuming life. Cambridge: Polity.Google Scholar
  4. Crawford, G. (2004). Consuming sport: Fans, sport and culture. Abingdon: Routledge.Google Scholar
  5. Halliday, M. A. K., & Webster, J. (2014). Text linguistics: The how and why of meaning. Sheffield: Equinox.Google Scholar
  6. Holmes, S., & Redmond, S. (2006). Framing celebrity: New directions in celebrity culture. Abingdon: Routledge.Google Scholar
  7. Marshall, P. D. (2014). Celebrity and power: Fame in contemporary culture. Minneapolis: University of Minnesota Press.Google Scholar
  8. Wenger, E. (1999). Communities of practice: Learning, meaning and identity. Cambridge: Cambridge University Press.Google Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Patrick Kiernan
    • 1
  1. 1.School of Business AdministrationMeiji UniversityTokyoJapan

Personalised recommendations