Abstract
Näre analyses the increased use of domestic services in contemporary Europe and the Nordic countries, with a focus on Finland. She examines how the use of domestic services has been justified in Finland in parliamentary debates on tax credits on domestic services and in interviews with representatives of private cleaning companies. The chapter argues that an ideological shift has taken place in Nordic countries and in Finland in that employment of a cleaner is no longer stigmatised, but has become normalised in dual-earner families and among those of older age. This ideological shift is indicative of a wider social change that Näre terms ‘neoliberal citizenship’ (that is, the marketisation of citizenship), which has paved the way for increased privatisation of services and the privatisation of risk and responsibility according to neoliberal ideals.
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Notes
- 1.
This research has been funded by the Kone Foundation and the Academy of Finland project, ‘The Shaping of Occupational Subjectivities of Migrant Care Workers: A Multi-Sited Analysis of Glocalising Elderly Care’ (2011–2015) (project no. 251239).
- 2.
Since the 1990s, Germany, Belgium, France, the Netherlands, Denmark, Finland and Sweden have implemented national policies that aid the private employment of domestic and care workers, including tax rebates, voucher systems and employer social contribution exemptions (Morel, 2015).
- 3.
By the logic of the market, I understand various ‘discursive and material practices closely aligned with market liberalism and articulated around notions of flexibility, individual freedom and responsibility’ (Fournier, 2000, p. 77).
- 4.
Of the population of 5.4 million people, 4.5 % spoke another mother tongue than one of the three official languages (Finnish, Swedish or Sami), and 3.4 % of the population living in Finland were foreign nationals (Statistics Finland, 2011). These figures are small compared to the average of the other 27 EU countries (6.4 %).
- 5.
The Finnish language does not distinguish between genders. The third person, hän, which the interviewee uses, does not reveal whether the interviewee is referring to a man or a woman.
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Näre, L. (2016). Neoliberal Citizenship and Domestic Service in Finland: A Return to a Servant Society?. In: Gullikstad, B., Kristensen, G., Ringrose, P. (eds) Paid Migrant Domestic Labour in a Changing Europe. Citizenship, Gender and Diversity. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-51742-5_2
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