Abstract
Traditionally, social influence has been defined as the ‘process whereby attitudes and behaviour are influenced by the real or imagined presence of other people’ (Hogg and Vaughan, p. 236). Social psychologists have distinguished between three forms of social influence: compliance, conformity and obedience. In this chapter, we review some of the most influential studies in the field, before moving on to consider critical reactions to this area of research, and alternatives proposed by critical social psychologists. In particular, we will suggest that by looking at how people use language we can recast what we understand by social influence.
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Notes
- 1.
In the transcripts of Milgram’s ‘obedience’ experiments, numbers in parentheses indicate timed silences; comments in double parentheses are transcribers’ notes.
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Appendix
Appendix
The transcripts from the livery yard study are presented in an abbreviated form of Gail Jefferson’s conventions, which are widely used in conversation analysis and discursive psychology. The conventions described below are amalgamated and adapted from descriptions provided in Atkinson and Heritage (1984), Hutchby and Wooffitt (2008, pp. x–xi) and Wooffitt (2005, pp. 211–212):
(.2) | Number in brackets indicates a time gap in tenths of a second. |
(.) | A dot enclosed in brackets indicates a pause in the talk of less than two-tenths of a second. |
I [see] [see] | Square brackets are used to show where talk overlaps, these are aligned to show where overlap starts and finishes. |
.hhh | In-breath. |
: | Colons indicate that the speaker has stretched the preceding sound or letter. |
(boot) | Indicates speech that is difficult to make out. |
, | A comma indicates a slight fall in tone. |
↑↓ | Pointed arrows indicate a marked falling or rising intonational shift. They are placed immediately before the onset of the shift. |
° ° | Degree signs are used to indicate that the talk they encompass is spoken noticeably quieter than the surrounding talk. |
< > | ‘Less than’ and ‘more than’ signs are used to enclose talk that is slower than the surrounding talk. Where these face the other way, they denote faster talk. |
Key References
Arber, A. (2008). Team meetings in specialist palliative care: Asking questions as a strategy within interprofessional interaction. Qualitative Health Research, 18, 1323–1335. doi:10.1177/1049732308322588
Asch, S. E. (1956). Studies of independence and conformity: A minority of one against a unanimous majority. Psychological Monographs: General & Applied, 70, 1–70.
Gibson, S. (2013a). Milgram’s obedience experiments: A rhetorical analysis. British Journal of Social Psychology, 52, 290–309.
Hepburn, A., & Potter, J. (2011). Threats: Power, family mealtimes and social influence. British Journal of Social Psychology, 50, 99–120.
Milgram, S. (1974). Obedience to authority: An experimental view. New York: Harper & Row.
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Gibson, S., Smart, C. (2017). Social Influence. In: Gough, B. (eds) The Palgrave Handbook of Critical Social Psychology. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-51018-1_15
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