Coda: The Election of Donald J. Trump as Spectacle

  • Brian M. Lowe


This chapter is devoted to understanding the rise of Donald J. Trump as a spectacular candidate who was able to utilize spectacle to overcome political opposition from within the Republican Party and from the Democratic Party and become elected President of the United States in 2016. It contends that Trump’s previously established personas within popular culture served to create and retain a loyal following that allowed him to overcome political candidates with significantly more conventional experience. Through a use of popular culture, social media, and a capacity to defy political norms, the Trump campaign deployed spectacle to significant political advantage.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Brian M. Lowe
    • 1
  1. 1.SociologySUNY College at OneontaOneontaUSA

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