Abstract
McLuhan’s (The medium is the massage. Random House of Canada, Toronto, 1964) adage “The medium is the message” is as apropos today as it was when coined in the 1960s. McLuhan articulated that form and content have intricate and complex bonds that collectively produce meaning. The medium chosen frames (Goffman, Frame analysis. Harvard University Press, Cambridge, 1974) the content in such a way that a different medium/frame would slightly or drastically change its meaning. The written phrase, “What are you doing?” changes when the spoken tone is different due to a particular context; (a) teacher catching a student smoking, (b) a teacher curious about a student’s approach to an art work, (c) a parent fearful of her/his young child discovered climbing a ladder, (d) a couple playfully becoming affectionate, and the list could go on like an Eveready bunny.
Note that in keeping with this chapter’s advocacy of video, it contains a number of links to performative recordings of works by a number of colleagues and myself. For ease of use, all are provided in sequence on: http://www.joenorrisplaybuilding.ca/?page_id=1949 (One stop shopping, so to speak). The website was funded by the 2011 competition of the Social Sciences and Humanities Research Council (SSHRC) Insight Development Grant for the project entitled: Reuniting Form and Content: Generating, Mediating, and Disseminating Social Science Research and Arts-Based Performance Genres through Digital Media.
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Norris, J. (2017). Pioneering the Use of Video in Research and Pedagogy: A Currere of Media(tion). In: jagodzinski, j. (eds) The Precarious Future of Education. Education, Psychoanalysis, and Social Transformation. Palgrave Macmillan, New York. https://doi.org/10.1057/978-1-137-48691-2_11
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