The Rubber Hits the Road!



The newly hired athletic director’s efforts to combine the two departments during the merger integration stage are examined, including the assessment of trust and loyalties, department restructuring, and cultural re-engineering. The challenges the athletic director experienced in the context of the merger are discussed in relation to the literature.


Realities of restructuring Assessing loyalties Creating new realities 


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Copyright information

© The Author(s) 2016

Authors and Affiliations

  1. 1.University of MinnesotaMinneapolisUSA
  2. 2.Minnesota State UniversityMankatoUSA
  3. 3.University of OtagoDunedinNew Zealand

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