Abstract
The newly hired athletic director’s efforts to combine the two departments during the merger integration stage are examined, including the assessment of trust and loyalties, department restructuring, and cultural re-engineering. The challenges the athletic director experienced in the context of the merger are discussed in relation to the literature.
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Kihl, L.A., Schull, V.D., Shaw, S. (2016). The Rubber Hits the Road!. In: Gender Politics in US College Athletic Departments. Palgrave Pivot, New York. https://doi.org/10.1057/978-1-137-48509-0_5
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DOI: https://doi.org/10.1057/978-1-137-48509-0_5
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