Entertainment for the Mind, Body and Spirit
Our society is unhealthy. From being overweight to having high blood pressure and more, Western culture has so many vehicles at its fingertips to make its citizens healthier, especially, regarding preventable diseases. Yet, people do not take advantage of them, nor has society figured out the magic formula to effectively communicate health messages to its citizens. This chapter examines the impact of ‘health edu-tainment,’ which is programming and content that is designed to educate and entertain simultaneously. The chapter discusses this communications strategy by featuring popular health edu-tainment in the media and other channels in the United States. With the tremendous reliance on media to entertain and inform us, from smartphones and apps to Twitter and Netflix, perhaps it is the right balance of entertainment and education that will make our society healthier.
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