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Screaming on a Ride to Nowhere: What Roller Coasters Teach Us About Being Human

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Entertainment Values

Part of the book series: Palgrave Entertainment Industries ((PAEI))

Abstract

Roller coasters are one of the most iconic signs of entertainment on the planet. The last decade in particular has witnessed a dramatic global increase in the popularity of the coaster. Research has attempted to account for this explosive international growth in many ways, but relatively little has been considered about the deeper experiential appeal of these seemingly mindless devices. Anderson and Burt address this deficit by examining how the value and significance of coasters extends well beyond escapist diversion: coasters are sites of self-understanding and self-definition as well, presenting patrons with unique opportunities for engaging basic questions that define human personhood. As their analysis demonstrates, the new ubiquity of these sensational constructions stems from more than the predictable forces of adrenaline or profit. In ways that are too often overlooked, these highly constructed experiences – and the seemingly disposable thrills they deliver – also deliver profound lessons about who we are.

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Notes

  1. 1.

    Coke’s effort to craft its brand by forging unmistakable ties to the amusement park industry is far from a single-can endeavor. According to IEG Sponsorship Report’s study (IEGSR 2014), Coca-Cola is the most active sponsor of amusement and theme parks globally, with a sponsorship presence in 62% of all parks worldwide. (By comparison, the second most active sponsor, Panama Jack, is present in 32% of parks.)

  2. 2.

    Allen’s designs are largely credited with ushering in the second ‘golden age’ of the roller coaster. The 1920s are generally regarded as the first such ‘golden age’, where both coasters and amusement grounds proliferated wildly in the USA until the Great Depression obliterated the large capital outlays that made them possible. Coasters continued to be a mainstay of larger parks but with little noteworthy growth until 1972, when King’s Island of Cincinnati, OH debuted Racer. Designed by John Allen, this dual-track racing wooden coaster’s popularity ‘reaffirmed the importance of roller coasters to amusement parks’ (Rutherford 2003: 110) and sparked a renewed interest in their development that continues to the present day.

  3. 3.

    As Bushman et al. (2013: 1014) further note, ‘violence in films has more than doubled since 1950 and since 2009, PG-13–rated films have contained as much or more violence as R-rated films (age 17+) films’.

  4. 4.

    As De Avila (2008) discusses, development on the attraction commenced in 1999 after the U.S. Army began to miss recruiting targets.

  5. 5.

    It should not be too readily assumed, however, that Bergson was necessarily incurious in this regard; his office at the Collège de France was less than four kilometers away from the Scénic-Railway coaster of the popular Magic City amusement park at Quai d’Orsay.

  6. 6.

    As one of the most conspicuous developments in the coaster’s ongoing technological evolution, fourth-dimension coasters enable the movement of individual seats or cars of a coaster train, especially non-linear movement such as sideways rotation.

  7. 7.

    The title of The New York Times’ (Yee 2015) coverage of a recent breakdown of the Cyclone nicely plays on this disjuncture between scientific and durational time, especially for the dozen riders who were stranded at the top of the lift hill: ‘Once Trapped Atop Coney Island Cyclone, but Forever Stuck on It’.

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Anderson, D., Burt, M. (2017). Screaming on a Ride to Nowhere: What Roller Coasters Teach Us About Being Human. In: Harrington, S. (eds) Entertainment Values. Palgrave Entertainment Industries. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-47290-8_4

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