Fluff, Frivolity, and the Fabulous Samantha Jones: Representations of Public Relations in Entertainment
Public relations (PR) plays a significant role in the modern media landscape, with its size and influence having grown significantly over the last 30 years. It functions primarily to manage information, image, and stakeholder relationships; however, PR is a discreet occupation that largely operates out of the public eye and is often considered most successful when it is ‘invisible’. In this chapter, using Sex and The City as a case study, we argue fictional entertainment provides critical insight into public relations as a profession and as a practice. We explore how such representations reflect and refract audience understandings about PR, and how this in turn impacts the role and reputation of PR in our society.
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