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Educating Men Through Media

  • Michael FloodEmail author
Chapter
  • 390 Downloads
Part of the Global Masculinities book series (GLMAS)

Abstract

Whether working face to face with men and boys or reaching them through media and communications strategies, one must inspire men’s and boys’ interest and engagement and work well to shift the attitudes and behaviours associated with violence against women and girls. This chapter focuses on communications and social marketing, a second common strategy of violence prevention education. Like the previous chapter, it describes both effective and ineffective campaigns and highlights the principles on which more successful efforts are based. For example, more effective communications campaigns involve greater levels of exposure to the prevention messaging, are based on understanding of their audience, and use positive messages and influential, relevant messengers. This chapter then explores two communications approaches which are increasingly prominent, social norms and bystander intervention.

Keywords

Violence Prevention Education Communication Campaigns womenViolence Social Norms Campaigns Social Marketing Interventions 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Queensland University of TechnologyBrisbaneAustralia

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